Burnishing Chesapeake's public image
Chesapeake Energy's been working overtime on its public image in North Texas.
The company is paying for newspaper ads and it purchased six hours of television time to air a 30-
minute "newsmagazine" it's calling "Citizens of the Shale." The ads refer to the research of economist Ray Perryman, who is quoted saying "the payoff is there for everyone, and people are all seeing the benefit."
"Citizens of North Texas are talking about the Barnett Shale and its vast supply of natural gas," the advertisements say. "Some people are skeptics, some are opposed to any development. Many have concerns but simply need to learn more."
"Catch all sides of the Barnett Shale debate," Chesapeake says in its ads. Here's the schedule for the show:
- Saturday April 5. Noon-12:30 p.m. Channels 5 and 27; 5 p.m.-5:30 p.m., Channels 5 and 8
- Sunday April 6. 10 a.m.-10:30 a.m. Channel 11
- Monday April 7. 6:30 a.m.-7 a.m., Channel 33
- Tuesday April 8. 5:30 a.m.-6 a.m., Channel 33
- Wednesday April 9. 5:30 a.m.-6 a.m., Channel 33
- Saturday April 12. 5 a.m.-5:30 a.m., Channel 11; noon-12:30 p.m., Channels 5, 11, and 27
Chesapeake's Jerri Robbins says the company paid noone to appear, including Perryman, "nor did we coach them on what to say. It was an independently produced program."
As a tuneup to the programs, check in at star-telegram.com
at noon Thursday for an unusual take on the story (We here in Business News had absolutely nothing to do with this, and we'll see it at the same time you do.) from S-T video blogger Kristin Campbell (that's her, pictured right) and multimedia guy John Metz, hosts of the Star-Telegram's new DaFoWo Show.
-- Scott Nishimura
(Photo: Star-Telegram archive)





