Grand Prairie-based Six Flags Entertainment Corp. is broadening its international reach beyond North American to the Middle East.
The regional theme park owner and operator said it is partnering with Meraas Leisure and Entertainment, a Dubai-based real estate development company, to open a Six Flags-branded park in Dubai.
The project will open in 2017 and will be located in the multi-themed park project in Jebel Ali started by Meraas, Six Flags said.
Terms of the arrangement were not disclosed.
"The cornerstone of our international expansion strategy has always been finding the right partner in the right location and, with Meraas in Dubai, we have done exactly that," saidJim Reid-Anderson, Six Flags Entertainment president and chief executive, said in a news release. “We are honored to be working with this world-class organization as the first significant strategic step taking the Six Flags brand to growing and successful markets outsideNorth America."
Raed Al Nuaimi, Chief Leisure and Entertainment Officer, Meraas L&E, said: "We are delighted to have a world-leading theme park company and a brand like Six Flags on board. We are confident their presence will perfectly complement our project and further enhance our overall offerings in the leisure and entertainment space."
"As part of our commitment towards creating one-of-a-kind experiences and contributing towards the Dubai Tourism Vision 2020, our association with Six Flags will help us develop a world-class destination that redefines the industry and positively impacts the regional tourism sector."
Six Flags has revenues of $1.1 billion annually. It has 18 parks in the U.S., Mexico and Canada.
Meraas L&E is the leisure and entertainment arm of Meraas Holding, which develops master-planned communities. It is tasked with developing a portfolio of innovative landmark projects that redefine Dubai's tourism and entertainment landscape, Six Flags said.
_ Sandra Baker