Tomorrow is Earth Day, and if you had access to my e-mail you would think that everybody was green. I'm overwhelmed with e-mail after e-mail after e-mail from companies and groups that want to tell you about some green product or initiative they think my readers might be interested in reading about. In most cases it's little more than marketing. In fact, most of the e-mails on sent by public relations firms -- everybody say it with me -- from New York!
Some of these are sent by people who, well, they have a tenuous hold on reality. Example: Richard H. Schwartz, professor emeritus of the College of Staten Island. He pitches "a possible Earth Day sidebar" about the environmental messages related to Passover and the events and concepts related to the liberation of the Israelites from Egypt." As if today's environmental concerns aren't scary enough, Schwartz says they "can be compared in many ways to the biblical 10 plagues."
Folks, you can't make this stuff up.
In the spirit of emptying my notebook, here's a sampling of e-mails received the past seven days, all related to Earth Day.
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It tastes great, is less filling -- and environmentally friendly. Yes folks, when you pop open a cold one this Earth Day you can feel proud that brewers are leading American industry in the areas of recycling, water conservation and treatment, energy management, and wildlife and habitat conservation. Anheuser-Busch is the world’s largest operator of Bio-Energy Recovery Systems. Coors Brewing Co. refines a byproduct of the brewing process to produce 1.5 million gallons of ethanol annually. And Miller Brewing Co. recently partnered with local authorities to transform an area of its Milwaukee brewery into a rain garden. Beer, is there nothing it can't do?
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Ed Norton has a challenge for you. Who the heck is Ed Norton? He's a former A-list Hollywood celebrity who hasn't appeared in any movie you've heard of in years. But he wants you to quit using those gosh-awful plastic bags when you go to the grocery store. At least on Earth Day for goodness sakes. Ed and his friends at National Geographic have put together this public service announcement video "challenging eco-conscious people everywhere to BAG THE BAG and consider carrying reusable bags on shopping trips." And they want me to write about it. I'm so honored.
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Need an energy-efficient way to travel? "This Earth Day, we would like to remind you that Segway remains one of the most energy-efficient vehicles, the best choice for short-distance, single-occupancy car journeys," reads the press release. So why are you still in that Ford Explorer?
* "With the new attraction to all things green, your readers may be interested in products that they can use in their daily lives to help create healthier surroundings," read the cheerful e-mail from Brian Saunders with the Alpaytac PR firm in Chicago. This was part of a long-winded windup to introduce the Shark Steam Mop, which turns ordinary tap water into steam, eliminating the need for harsh chemicals, they claim. "I thought this may be a fit for an upcoming Earth Day article or follow up," he wrote. I'll bet he did. You can find it at Target. How's that for a shameless plug?
Anyway, have a happy Earth Day tomorrow.
-- Scott Streater