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March 19, 2008

Local political consultant's work becomes campaign issue

It's a common practice for political strategists to use similar campaign material for multiple clients.

But in this recent primary, a client of Fort Worth Republican political consultant Bryan Eppstein got called out on it by a rival campaign.

Eppstein's offense? Plugging 50-point action plans for two clients...nearly identical 50-point plans.

To see the amusing mailer in question, click here. Make sure to zoom in real close.

The background: Eppstein counted both Bob Leonard of Fort Worth and Jonathan Sibley of Waco as clients. The campaign of Sibley's primary opponent, incumbent state Rep. Charles "Doc"Anderson, used that information in this mailer. Anderson won with about 64 percent of the vote.

In an e-mail, Eppstein noted that "many of [his company's] clients for the past 27 years have campaigned on multipoint platforms, this is not a novel concept... each platform has some common points and all have unique points." He also noted that his company had worked for several winning candidates in the most recent election cycle. He also won a handful of awards from the American Association of Political Consultants over the weekend.

(According to his most recent finance reports, Anderson's only consultant was Todd Smith & Associates of Austin.)

-Aman Batheja

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