AMR chief executive Tom Horton told employees on Tuesday that the Fort Worth-based airline's management team is going to get a little smaller.
"Today, we are announcing an initiative through which we will redesign American’s management structure to ensure we are positioned for a successful future," Horton told employees in a letter. "The redesign starts at the top and will encompass the entire management and support staff team. I’ve already made several changes to streamline my Leadership Team and to remove a management layer."
There have been several management changes since American Airlines' parent company entered bankruptcy. Bob Reding, executive vice president of operations and Mark Burdette, vice president of employee relations, both retired at the end of last year. The company's chief information officer, Monte Ford, also resigned at the end of the year.
And then Horton added this: "Since we will be refining the organization and getting leaner, we will obviously end the process with fewer people."
Sounds like layoffs may be coming...but I'll let Sky Talk readers take a look at Horton's letter and see what they think.
UPDATE: Here is what Gimme Credit analyst Vicki Bryan thought about the Horton letter.
"While many of AMR's employees may have little sympathy for big shots losing their jobs and/or fancy titles, the most important message we took from Mr. Horton's long letter today was an acknowledgement from the company that management also was responsible for its failure--a mea culpa that is long overdue," Bryan wrote in an investor note on Tuesday. "AMR's communications to its employees the past two days seem to indicate that management wants to finally make fixing its problems a team effort."
-Andrea Ahles
Here is the full letter
January 24, 2012
Dear American Team:
From my recent conversations with many of you, I know there is widespread understanding in our company that we need to be competitive in every aspect of our business in order to regain our industry leadership and grow. Today, I would like to explain a little more about one path we will take to meet that goal.
In our industry, being competitive is not just about costs. Of course, we are using the restructuring process to create a competitive cost and capital structure. But our peers have also taken advantage of their own restructurings to reinvest in every facet of the customer experience and to improve performance. They have overhauled their organizations, sharpening their focus on important areas of the business, speeding up decision making, and becoming more efficient and productive. Although we’ve made a lot of changes over the past few years, we must seize this opportunity to streamline our organization and focus fully on building a world-class airline that will prosper and grow.
Today, we are announcing an initiative through which we will redesign American’s management structure to ensure we are positioned for a successful future.
The redesign starts at the top and will encompass the entire management and support staff team. I’ve already made several changes to streamline my Leadership Team and to remove a management layer.
We will need to be better than the competition in everything we do. The effort we are starting today will help us improve in all areas of our business, not just to compete – but to win.
The process will have three main objectives:
- We must have the right team for the job ahead. In order to regain our leadership position against the very best the world has to offer, we need to ensure we have the best people in the right roles.
- We must have a management structure that fosters accountability and high performance, adaptability, and fast, effective decision making. We have to be able to continually adapt to the new world around us, and that means operating with greater speed and effectiveness, and embracing accountability. One way we will do this is to design management positions with broader spans of responsibility and eliminate unnecessary layers of bureaucracy.
- We must have an efficient cost structure. The ultimate goal, especially in the context of our broader strategic business objectives, is to create a highly effective, focused organization, but it will also help us achieve the competitive cost structure we need. Since we will be refining the organization and getting leaner, we will obviously end the process with fewer people. As always, we will treat everyone fairly and with respect throughout the process.
I firmly believe this effort, while difficult, is essential to our long-term success. We will do everything we can to move quickly, fairly and with transparency. While the full process will launch in the days and weeks ahead, we are announcing this today because the groundwork begins immediately and I wanted you to hear about it directly from me. We will be posting more information on Jetnet and answering your questions on an ongoing basis.
As we move forward, we need to stay focused on delivering for our customers. Safety, reliability, and a first-rate customer experience must remain our top priorities.
As I’ve said before, the road ahead is not easy. We have a lot to do and many difficult changes to make, but I know this effort is vital to our transformation and will help American get back on top. The culture of innovation and performance that defined our storied past must define our future.
Sincerely, Tom