The sentiment from travelers seems to be all over the place.
Many at Dallas/Fort Worth Worth Airport today actually said they understand why American is instituting the fees -- because of higher fuel costs.
But that still doesn't mean people like Dhaval Parikh are happy about it.
He and several other family members just arrived on an American Airlines flight from Detroit, and they had checked a total of seven bags.
"I think they're trying to nickel and dime us for too many things," Parikh said as he struggled to grab all of his overstuffed bags off the conveyor belt near gate C31.
But, with three kids, he said there's "no way to cut back" on the number of bags they're toting.
Richard Bolstau, traveler who just flew in from Florida with his wife, said in response to the new $15 checked bag fee: "They need new management."
Angie Bowen, a resident of Pace, Flor., arrived today to visit her daughter.
When asked about the newest charge to check one bag, she said, "That's a bummer." But Bowen, who flies about three to four times a year, said there's not a whole lot she can do about it.
"If I have to go, I have to go," she said.
But Dallas resident Lucia Katz had a completely different reaction.
"It's just another reason not to go," she said. "I think it's outrageous."
Katz flew home to D/FW Airport with her 16-year-old dog, Max, who she has to pay $80 each way to travel with.
Los Angeles resident John Glascock sat near one of the ticket counters in Terminal C trying to shift some stuff around in his large suitcase he was about to check.
He called the $15 charge a "minor detail."
"There's a lot of airlines doing a la carte for a lot of things," said Glascock, who travelers about twice a year. "It's almost like winning the lottery when you find a cheap airline ticket."