If your travels ever take you through Denver International Airport and you're lugging around a laptop, now you can hop on the Internet for free -- and download a movie before hopping on a plane again.
The airport signed a deal with a company called FreeFi Networks to switch from a pay-for-use Internet service to a free one. And FreeFi has partnered with Disney-ABC Domestic Television to offer movies on demand.
This now makes Denver the largest airport in the country offering free wireless Internet access, FreeFi said in an announcement released this morning. Denver used to charge a $7.95 daily fee.
With the addition of Denver, three of the continent's top 10 busiest airports now offer free Wi-Fi. The others are Las Vegas and Phoenix.
While almost all airports would love to offer free Internet access as a perk for drawing more travelers, some industry executives have said that offering the service for free has its downsides. For one, the download speed is sometimes slower than a service you have to pay for, such as T-Mobile offered by Dallas/Fort Worth Airport. That's because you naturally weed out some users on a premium service because some are not willing for pay for it.
Indeed, Denver is now averaging as many as 5,000 daily connections, whereas the paid service averaged about 600 daily connections.
Another reason most of the large airports have been reluctant to switch to free Internet access is the money. They have to make up the revenue somewhere. And that generally means advertising. D/FW would have to sell a lot of advertising to cover the lost revenue.
Richard Bogen, managing director of FreeFi Networks, said several other U.S. airports have expressed interest in his company's service, and FreeFi expects to make "several announcements" in the first half of this year regarding new airport locations.
Perhaps D/FW? Who knows, but stay tuned.
-David